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We often value money higher than we value time. People are given an opportunity to invest time into your brand. Much of this depends on how you’re able to showcase the features of what you offer.
PIT OF 100 TRIALS EXTENDED TRIAL
If consumers in your industry expect a free product trial because that’s what everyone else is doing, then not offering one may hurt your reputation – or may help it. Offering your product would then shift expectations within the targeted demographics, giving you a chance to expose your product to interested consumers. You can get a competitive edge against similar products.įor some industries, a free product trial may not be considered a standard practice. When that happens, you’ll have converted a free trial into a paying customer who loves your product and will come back for even more. Over time, they’ll come to rely on the product that they are using and decide that they don’t want to return it. Customers who get to see this fact during their free product trial will see this for themselves. When you have a great product, then it can serve as its own marketing tool.
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It gives a product the chance to sell itself. List of the Advantages of a Product Trial 1. There are also some specific advantages and disadvantages which must be considered with this type of opportunity to determine if it is the right type of marketing outreach to try. When there is no risk, then there’s no reason to not try out a product to see what it does. You’re getting to show what your product does, while your customers get to try it without the financial risk of a purchase.Ĭompanies which offer free product trials will usually see a boost in their potential customer base right away. When it goes right, a product trial creates a win/win situation for your company and your future customers. One way to gain a competitive advantage and to spread work about what you’ve got is to offer a free product trial. Even if you have the best product in the world, there is no money to be made if no one knows about what you’re offering.